Ranna Gill Mumbai
The brand-new Ranna Gill store in Bandra, the largest one in Mumbai, makes a statement with its iconic design and turns at the Blue Nile building. A 1000 sft of uninterrupted shopping experience that is pure bliss. With its dedicated parking and large storefront, this one is hard to miss.
A well-balanced space with lots of room for natural movement and circulation while providing unrestricted access to the display that promotes browsing. The informal interaction in the space is deliberate to make shoppers feel relaxed and at home. The interior is well-lit with a clean, neutral color scheme, giving the store a bright and spacious look, resulting in the space acting as a subtle canvas on which the product is highlighted without it being visually busy.
The store concept is based on a multilayered monochromatic design that allows the store to become an ever-changing landscape where the creative freedom of merchandise display and ease of shopping are of prime importance. The design elements are minimal yet captivating and reminiscent of Ranna Gill’s stores across the country while being at par with international high-end fashion brands.
The merchandise is displayed on custom-made racks that are the highlight of the store. The delicately lit floating hangers are complemented by the mirror platforms on the floor, adding another dimension and drama to the otherwise subtle layout, linear design language, and material choices.
The play of material is intentionally understated to make the space visually airy, while the details bring out the striking femininity that reflects the brand. The store features the iconic inlay floor, an abstract representation of weaving, guiding the shopper organically through the space. Materials have been carefully selected, with a strong focus on details that demonstrate a physical reinforcement of the brand’s commitment to providing a high-end product experience.
The lighting takes center stage and is meticulously integrated into the hangers, influencing the overall flow of the space. This strategic lighting design highlights the merchandise, enhances the shopping experience, and creates a warm and inviting ambiance.
Well-appointed fitting rooms are accompanied by a small seating feature. Well! Who doesn’t love a small break/bag rest during a shopping spree!